Vortex
Client
Webflow
Role
Designer
Year
2024
The goal of this project is to revamp an e-commerce platform to enhance user experience, improve visual appeal, and boost conversion rates. The client is seeking a modern and responsive design that aligns with their brand identity while prioritizing a seamless and intuitive shopping journey for customers.
Overview
Understanding the user's journey was paramount. Through meticulous user research and thoughtful information architecture, I redesigned the navigation, ensuring a seamless and intuitive experience for every visitor.
